Niche markets are our specialty. In fact, highly targeted campaigns often perform better than broad outreach. We excel at finding hard-to-reach decision-makers in specialized industries. If your ICP exists, we'll find them.

We default to weekly strategy sessions with your dedicated account manager, but we're flexible. If you prefer bi-weekly or monthly check-ins, we can adjust.

It varies by industry, ICP, average deal size, and how competitive your outreach messaging is. Conservatively, clients see 10–25 qualified meetings per month within 60 days of launch. Some high-fit industries and sharp ICP definitions produce 40+. We give you realistic expectations in the audit call — not inflated promises to win the deal.

We use a combination of premium data partnerships, proprietary research methods, and manual verification. Every contact goes through validation to ensure accuracy. We don't rely solely on scraped databases— our research team manually verifies key details for quality assurance.

For most clients, campaigns go live within 10–14 days of signing. This includes ICP workshop, prospect list build, copy approval, and technical setup. Some complex ABM campaigns with highly specific targeting take up to 21 days. We prioritize speed without cutting corners on setup — because a bad launch wastes everyone's time.

We define this with you during onboarding. Typically: the contact matches your ICP, holds decision-making authority or strong influence, has expressed a relevant pain point or interest, and has confirmed a booked time on your calendar. We don't count speculative "maybe interested" conversations as meetings. You only get contacts who said yes to a real conversation.

We ask for a 3-month minimum commitment. It's the honest minimum to gather enough data, run optimization cycles, and see a real pipeline emerge. Outreach that's cancelled after 6 weeks has never had a chance to compound. Clients who stay 6+ months consistently see their cost-per-meeting drop by 30–50%.

During the kickoff call and through our detailed questionnaire, we gather information about:Your best current customers and won dealsIndustry verticals and company sizes that fit bestJob titles and personas of decision-makersPain points your solution solvesDeal breakers and disqualifiersWe then create a comprehensive ICP document for your approval before any outreach begins.